admin Fri, 08/05/2011 - 23:51
At the end of June I had a blog entry that talked about the Partnership between the NSSAR and Ancestry.com. Ancestry.com had announced a new collection of records, the Application files of the NSSAR members. All applications that were made to the NSSAR prior to 1970 were digitized and added to the Ancestry.com collection. One of the "Gotcha's" for this new collection is that you can not use the normal print or save image features that are found on Ancestry.com. Instead, you are directed to the NSSAR website to request a Record copy of the application.
The Collection had free access from June 30 2011 through July 4th 2011. As SAR webmaster I was very interested on how the potential for a large number of visitors from Ancestry.com would affect the SAR website. In my previous post I indicated that I would let you know how it went, so here we are.
As expected, the SAR website did get higher traffic, but it was not what i would call overwhelming, and more importantly it was not sustained. Below is a snap shot of the traffic to www.sar.org for the periods of June 1 2011 through August 5th 2011. You can clearly see the spike in traffic that starts on the 30th of June, with an additional spike on July 4th, but then it gradually tapers off.
The Average traffic before the Announcement was around 1000 visitors per day. After the Free period was over, the site has maintained around 1500 visitors a day, so increased traffic by 1/3.
The second graph show the traffic data for a single page, the Record Copy Request from that Ancestry.com links to directly. Again, you can see the increase in traffic. That particular page had the following interesting stats for the period of June 1 2011 through August 5th 2011:
- 19,759 Unique Page views
- Prior to the Ancestry.com announcement the page received an average of 20 views a day
- During the Free period on Ancestry.com the pages had:
- 5,537 views on 30 June
- 2,639 views on 01 July
- 1,950 views on 02 July
- 1,822 views on 03 July
- 4,582 views on 04 July
- After the free period the page views averaged around 200 views per day, which is roughly a 10x fold increase in traffic for this page.
I will be interested to see if these number will continue to be sustained for the rest of the year, but I suspect that we will see a gradual taper, and by years end I would expect that the Record Copy Request page is up about 5x what it was before this, i.e. around 100 visits per day.
I'll let you know!